10 Proven Strategies to Grow Your Email List Fast

Every email marketer knows Gary Thuerk. In fact, an entire meme subculture exists among mass communication graduates on the Father of Spam. In case you haven’t heard of him, Gary Thuerk was the first man to mass market through email. In the digital infancy of the 20th century, marketers were exploring the possibilities of the internet. Enter Thuerk, who used the ARPAnet to send one email to around four hundred people and rack up sales figures in the millions. That was the beginning of, well, the beginning. Then came the personal computers by the company IBM, followed by the rise of commercial email services by the late 1980s.

The marketing landscape has transformed entirely since then, and email marketing has played a significant role. With important legislation prioritizing data protection, email marketing has grown safer since Thuerk’s time. Moreover, the COVID-19 pandemic left its mark. As businesses sought to navigate customer relationships, email marketing became a key medium for engaging and informing consumers.
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What is an Email Marketing Email List and Why is it important?

As you may already know, an email list is as simple as it sounds. It is a list of email addresses of individuals who consented to receive product updates, newsletters, blogs, and other information about the brand via email. It is a guaranteed way of reaching your customers irrespective of changes or fluctuations in other factors. For example, if Meta changes its algorithm and that adversely impacts your reach on its apps, your subscriber list remains unaffected. With an email, you’re able to:
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• Access your consumers and potential customers directly
• Communicate your brand offerings to customers, organically
• Share targeted emails based on analytical insights of behaviour and preferences
• Keep customers informed on new products or offerings, consistently
• Direct more traffic to your brand website and product pages
• Automate channels of communication for efficiency
• Boost your ROI
• Reach people beyond the email list through word of mouth and mail reshares
• Strengthen your existing relationships with customers and build more trust
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It goes without saying that growing an email list is central to the growth of your business. If your target audience belongs to the generations that grew up on the internet, then this becomes a non-negotiable marketing strategy.
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Top Ten Proven Strategies To Grow Your Mailing List

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Below are a few proven strategies to help grow your email list:
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1. Lead Magnets

A central function of marketing is showing your potential customers how you bring value to them. While some might have already shared their email and expressed interest in your brand/product, others might need a different kind of coaxing. This is where lead magnets become important. Who doesn’t like a few freebies? Offering a lead magnet, or more simply, an incentive to potential customers, can make a difference. They feel more inclined to share contact details with you when it comes with a promise of free resources.
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2. Relevant Opt-ins

Opt-in essentially means that certain prospects have shown interest in your brand offerings and wouldn’t mind receiving product updates and promotional offers. These email addresses are collected when a prospect provides explicit consent by ticking a box in a form. The key strategy with opt-ins is how well they are targeted. Sharing promotional offers or information directly related to things your prospects have expressed interest in can help boost the open rate. It can also aid you in keeping track of their buying behaviour.
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3. Giveaways

When a chance factor becomes involved, everybody’s curiosity piques. Giveaways can be a useful strategy when it comes to growing your email list. You can ask people to join the community through an email sign-up or communicate how the winner will be selected from among email subscribers. The more interesting a giveaway, the more compelled they’ll feel to share their email contact with you. Post the giveaway, you can follow up with them through product updates and promotional offers.
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4. Strategic Pop-ups

Pop-ups are a common yet proven strategy for growing your business’s email list since brands began mass marketing via mail. If you have a website, it is imperative to utilize it correctly. The differentiating factor between generic pop-ups and strategic ones is the timing. You don’t want to annoy your prospect mid-scroll and reduce your chances of getting their attention. Targeted, well-timed pop-ups can help communicate your offerings better. You can also choose to automate the timing and messaging in your pop-up to grow your email list more efficiently.
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5. Segmentation

Another common yet highly effective strategy used by experienced marketers, segmentation helps enhance engagement with your existing email list. Moreover, an increased rate of conversion spreads the word and brings in more prospects. You can understand this as an essential way of nurturing existing prospects to prompt a ripple effect. Email subscribers or customers are divided based on their buying behaviour, interests, or purchases. Targeted emails are sent through automation to each group for boosting engagement and promoting conversions.
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6. Offer Upgrades

Let’s suppose your business has scaled high enough that you’re attracting a lot of website traffic. It is mostly due to the quality of your blog posts. These can be turned into lead magnets to capture and nurture prospects. You can also furnish them with discount offers, limited-time period trials, and other forms of exclusive upgrades to encourage them to sign up.
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7. Utilizing Socials

It is no secret that a business can utilize its social media platforms to explore a wide range of growth opportunities. Growing an email list for marketing is one of them. You can link your newsletter to your social media pages for any prospect who checks out your brand offerings. Every time you conduct a product launch or run a campaign, you can add a CTA to direct your loyal and trusting customers to a landing page for sign-ups. Additionally, you can automate scheduling and posting through different tools to make sure that your engagement is timely and attracts the largest number of leads.
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8. Paid Ads

Paid advertisements on Google, Meta and other applications are effective mediums for directing your prospects to the required landing page. You can place lead magnets and upgrades on the landing page to make your offer more irresistible. When they get something valuable at the very outset of their customer journey, they are more inclined to sign up and stick around. Naturally, you’re able to nurture these leads through more invested strategies. Delivering paid ads to your target audience can be easier and more efficiently done if you automate this step. Since automation tools are not bound by time, they can help reach potential customers 24/7. 
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9. Live Events

Live events open up a direct pathway to your audience. Webinars and community activities help communicate valuable information while also acting as an engagement strategy. You get to listen in on the needs of your prospects and provide solutions to them directly. Potential customers are more likely to sign up for your newsletter when they have interacted directly with your business. It helps build trust and loyalty among existing customers as well as quickly attracts a large number of new prospects.
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10. Quality Content

The bread and butter of any brand that seeks to grow its email list for marketing has to be quality content. You can hardly ever go wrong with this. Prospects express interest when they are able to connect with your brand’s content. Offering high-quality content that resonates with them, makes them feel seen and understood, is one of the most effective ways you can gain email subscribers. When your blog posts and social media offerings connect personally, they are able to trust you well enough to share their contact information. Using writing assistants and tracking analytics through automation tools can help you strategize better, too.
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Boltic: AI-Powered Workflow Automation for Email Marketing 

Automate your email workflows in a smooth, hassle-free, and efficient manner with Boltic’s no-code AI-powered automation features. You can build workflows aligned with the needs of your brand/industry, and connect across multiple apps and platforms seamlessly. Our offerings are designed to make email marketing easy so you can focus on fine-tuning your strategies while automation captures and nurtures prospects.
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• Visual workflow builders that can cater to brand-specific requirements
• Complex automation made faster by easy drag-and-drop builders
• Serverless computing for ease of need-based automation
• Real-time monitoring to track progress and behaviour
• Automated pipelines that sync your data across multiple systems and channels
• Prompt and accurate data analytics and reporting features
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Industries we cater to:
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• Retail and e-commerce
• Healthcare
• Financial services
• B2B
• Revenue Operations
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With Boltic, your organization is empowered to execute tasks faster and more efficiently. As your prospects feel nurtured, they grow confident to put their faith in your business. Moreover, Boltic’s job does not end at lead capture. You can also deploy it for consistently engaging with your customers on email and for driving traffic for your business.
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Final Thoughts

A growing email list is a key indicator of the value you’re bringing to your target audience. Not only does such interactive feedback enable you to refine your digital marketing strategies, but it also helps you understand your audience better. In the bigger picture, a thriving email marketing strategy impacts the overall growth of your brand. That goes on to reflect how important it remains to the success of your business. Automating email marketing workflows with Boltic can help you catch up with the rat race and remain on top of your customers’ needs. After all, it is a foolproof strategy as relevant today as it was during the time of Thuerk.