Top 9 Marketing Analytics Tools and Software for 2023: Comparison

Data is of utmost importance for effective marketing. This is because it allows businesses to identify areas that need improvement and also provides insights that can help them come up with strategies to boost their sales.

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Even though data is important but not all data are equally useful for marketing. To know what data to use and how to use them, businesses need to first understand what their goals are. After that, they need to select the appropriate marketing tools that will help them achieve their desired results.

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There are various marketing tools available in the market and each of them has its own advantages and disadvantages. To make the most out of data, businesses need to carefully select the marketing tools that will work best for them.

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Why do you need Marketing Analytics tools?

There are a number of reasons why businesses need marketing analytics tools. Firstly, these tools help businesses track their progress and performance. This is important because it allows businesses to see whether or not their marketing efforts are paying off.

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Secondly, marketing analytics tools help businesses identify areas that need improvement. For example, if a business is not seeing the desired results from its social media campaigns, it can use marketing analytics tools to find out why this is the case.

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Thirdly, marketing analytics tools provide insights that can help businesses come up with more effective marketing strategies. For instance, if a business wants to launch a new product, it can use marketing analytics tools to research the best way to market the product.

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Fourthly, marketing analytics tools can help businesses save time and money. This is because these tools automate many tasks that would otherwise have to be done manually.

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Finally, marketing analytics tools can help businesses make better decisions. This is because these tools provide accurate and up-to-date data that can be used to inform decision-making.

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Is Marketing Analytics tools important?

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Yes, marketing analytics tools are important because they help businesses track their progress, identify areas that need improvement, and provide insights that can be used to come up with more effective marketing strategies. Additionally, these tools can help businesses save time and money by automating tasks and providing accurate data for decision-making.

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The importance of marketing analytics tools will continue to grow as businesses increasingly rely on data to inform their decision-making. Getting your hands on a good marketing analytics tool is essential if you want your business to stay ahead of the competition.

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The best Marketing Analytics tools

Boltic

Boltic's no-code data pipeline can help simplify your data analysis by integrating data from 100+ sources and loading it into a data warehouse of your choice. 

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Our platform is fully-managed and can automate the entire process of data enrichment and transformation, so you don't have to write any code. Plus, our fault-tolerant architecture ensures that your data is handled securely and consistently, with zero data loss. 

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With Boltic, you can easily visualize your data in any tool of your choice. Contact us today to learn more about how we can help you streamline your data analysis.

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Google Analytics

Google Analytics is a popular marketing analytics tool that can be used to track website traffic, conversion rates, and other important data. It is free and allows users to segment their data in a variety of ways. It can also be integrated with other tools like Google AdWords and Google Data Studio for a deeper analysis of your marketing data. 

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However, it is complex to define and track new conversions, and it doesn’t provide an option to track individual user sessions and know how users actually use your site. The premium version of Google Analytics costs about $100K annually and provides advanced data analytics capabilities and full support from Google. The basic version of Google Analytics is free and is fit for most companies.

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MixPanel

MixPanel is a powerful marketing analytics tool that can be used to track website traffic, conversion rates, and other key data points. It is free for up to 100 million events per month and allows users to segment their data in a variety of ways.

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You can also track individual user sessions and see how they interact with your site. While MixPanel is complex to set up and use, it provides a wealth of insights into your website's performance.

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The Starter plan is free, but for more robust features you'll need to subscribe to one of the paid plans. MixPanel is definitely worth considering if you're looking for a comprehensive marketing analytics solution.

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The AdWords Performance Grader

A  tool like AdWords Performance Grader can help you quickly and easily evaluate the strengths and weaknesses of your Google Ads account. 

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This can be extremely helpful in knowing which areas need more attention. The AdWords Performance Grader will perform an audit of your account and give you a detailed report with its findings. Best of all, this tool is free to use. 

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So if you're feeling overwhelmed by all the factors that go into successful PPC marketing, consider using this helpful tool to get started.

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Heap Analytics

You can use Heap Analytics to track all the activities taken by your website visitors, including individual user behavior and segmenting users based on their behavior. 

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It has a free plan and two other paid plans that require a monthly subscription fee. Heap can help you identify which events are most important to track and analyze, and provides previews of this data on your dashboard. 

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It is a valuable tool for understanding how your website or mobile app is being used and how to improve the user experience.

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Cyfe

Your business needs data to grow and prosper. You could get this data by manually inputting it into spreadsheets, but that would take a lot of time. Instead, you can use Cyfe. It is an all-in-one dashboard that allows businesses to integrate data from various marketing tools in one place, making it easy to track and monitor progress. 

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Cyfe has pre-built widgets for popular platforms such as Google Analytics, Google AdWords, and Salesforce, making it quick and easy to set up. Plus, with a subscription plan, you'll get access to even more features and data sources. So if you're looking for a way to streamline your data tracking, give Cyfe a try.

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Datorama

Datorama is a good choice for people who are familiar with SQL and want a powerful analytics tool that is specific to marketing. The biggest challenge with Datorama is that it is complex and very technical, which means you might need help from an implementation engineer just to get it set up properly.

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Once it is set up, though, the platform is fairly powerful. Keep in mind that it may be too expensive for some businesses, especially if you opt to pay for a premium level in order to get customer service support.

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Funnel.io

As your business scales and becomes more complex, you will need a marketing analytics platform that can provide deeper insights and analysis. Funnel.io is a marketing analytics platform that integrates with all of the advertising and marketing platforms marketers use, allowing you to map and group data. 

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The platform also has a direct integration with Google Data Studio, making it easy to create visualizations and reports. While the cost of Funnel.io is tied to ad spend, it is a fairly self-serve platform that can scale with your business.

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Optimizely

You can use Optimizely to carry out A/B tests on web pages and products. This way, you can see which version is the best in terms of conversion rate and other KPIs. The A/B tests can be visual or textual, and Optimizely makes it easy for you to change the design of the pages without changing the code. It can also be integrated with other analytics tools like Bizble, Google Analytics, and Clicktale. 

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This allows you to track your Optimizely experiment results in other dashboards together with additional data segmentation. If you care about the performance of your website and want to increase your ROI, Optimizely is a tool you should consider. You will be able to see which design changes result in the best conversion rate. Their pricing plans are based on traffic needs.

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Tapclicks

The  TapClicks marketing analytics tool offers an all-in-one, cloud-based platform for management, reporting, and analytics. You can easily export and schedule automatic reports into Excel, PDF, Email, PowerPoint, and Word. Moreover, the platform provides users with pre-built visualizations and a library of widgets to help answer business questions. 

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Although Tapclicks is not the cheapest option, starting at $499 per month for its Basic plan, it is definitely worth considering if you need to automate many reports for clients. They provide new users with a 14-day free trial period.

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Conclusion

In this article, we've looked at some of the best marketing analytics tools available. These tools can play a vital role in helping businesses track their progress and make data-driven decisions. All the big players in the industry trust these marketing analytic tools, and we hope you'll find them useful as well.

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Analysis reports are easy to interpret when you integrate data from multiple sources, Boltic allows you to do just that. Our platform can connect to over 100 software platforms, making it quick and easy to set up. Plus, with a subscription plan, you'll get access to even more features and data sources. So if you're looking for a way to streamline your data tracking, give Boltic a try.

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